Caution and uncertainty, with a hint of optimism:

the survey reveals the sentiment of Chinese consumers about the desire to travel in 2021

Keeping an eye on the trends and behaviors of the global tourism market, MATCHER publishes results of a study carried out by its partner in China, Dragon Trail International.


The study shows how the Chinese traveler is feeling for the resumption of travel and can be a marker of world trends. The results show that the Chinese are more willing to travel today than in previous surveys, but when it comes to international travel, caution and uncertainty define the market sentiment at the moment.


Dragon Trail International is a Chinese marketing and market intelligence solutions company with extensive experience in the global travel industry. Together with MATCHER, the company works on creating and sharing content, analysis and market opportunities between the markets of China and Asia and with Brazil and Latin America.

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