Travel Business Opportunities begins Tuesday (28), with the proposal to promote the Brazil destination for international buyers
In total, 17 destinations, 100 Brazilian companies and 75 foreign companies will be gathering in Fortaleza to do business
With the proposal to act in the development of tourism in Brazil and present all its diversity, MATCHER – Travel Business Opportunities, an action to promote Brazil in the international market will begin on Tuesday (28), at Centro de Eventos do Ceará (Ceará Event Center), bringing to Fortaleza 17 destinations, over 100 national companies that supply tourism products, and 75 foreign companies (buyers) from 24 countries, including Germany, Argentina, Spain, United States, France, Italy, Paraguay, Peru, Poland, Portugal, United Kingdom, United Arab Emirates, Ukraine, and Uruguay.
“In order to attract more travelers to Brazil, we have innovated in promoting our country abroad, bringing quality, relevance and effectiveness in the relationship between international tourism buyers and Brazilian representatives of products from a wide range of tourism segments,” said Jeanine Pires, Director of MATCHER.
“The MATCHER event is very important since, following the hub of Air France, KLM, Gol and Latam, the demand for tourism in Ceará has greatly increased,” said Arialdo Pinho, Tourism Secretary of the State of Ceará.
For the Tourism Secretary of Fortaleza, Alexandre Pereira, holding MATCHER at the destination makes it possible to further promote tourism in the capital of Ceará. “Fortaleza is one of the cities where international flights have grown the most, and international tourism generates higher expenditures than domestic tourism. The arrival of more foreign visitors can help increase people’s incomes, create more jobs and attract investment,” he said.
“MATCHER will be taking place in a very important month for the Air France-KLM group, as we celebrate the first anniversary of the operation from Fortaleza to Amsterdam and Paris. Our presence as a sponsor is strategic, since the event adds knowledge and opens doors for suppliers and buyers to be in the same environment, searching for the best business alternatives. We are optimistic about the potential for negotiations that can be obtained between suppliers and buyers during the event, and what this may mean for new passengers traveling between countries, either for leisure or business,” said Jean-Marc Pouchol, Director-General of Air France/KLM in South America.
The event will be featuring Gol, Air France/KLM, the Municipality of Fortaleza and the State of Ceará as sponsors; Beach Park, Nettour and Tes Cenografia as partners; and the Brazilian Luxury Travel Association (BLTA), Unedestinos, Brazilian Association of Resorts (ABR), Tap Air Portugal, Copa Airlines and Azul as supporters.
Tourism in Fortaleza and Ceará
Fortaleza has been consolidating itself as one of the main entry points for international travelers in Brazil. According to the Secretary of Tourism of Ceará, in 2018, the city reported the arrival of 3,560,575 tourists, 342,690 of whom were foreign nationals, accounting for 9.6% of Brazilian demand. The number of international travelers was 25% higher than in the previous year, when the number of passengers from other countries reached 274,152.
At the moment, Fortaleza International Airport has about 40 frequencies for 11 international destinations per week, with another two to be opened by the end of this year. The results are already being felt. Between May 2018 and April 2019, there was a 102% increase in the volume of foreign passengers, which rose from 251,854 to 510,823.
In recent years, the destination has attracted an increasing number of tourists, which can also be evidenced by the growth in the mean occupancy rate of hotels in Fortaleza. In comparison, in July 2006, the rate reached 63.6%, while in 2018, it reached 87.2%. Simultaneously, the number of lodging facilities grew by 21.7%, reaching 247, while the number of apartments grew by 11.3%, totaling 11,758. Considering the entire state of Ceará, the figures are even more expressive: a 66.1% increase in the number of lodging facilities (total: 1,734), 51,1% in apartments (38,950), and 46,6% in the number of beds (99,726).
Tourism was responsible for the generation of 229,555 formal and informal jobs in the state in 2018. Compared to 2006, the figure implies a 112% increase. In turn, considering the impact on the state’s Gross Domestic Product, the sector accounts for 12.1%. In total, R$18.1 billion in revenues was generated last year, compared to R$7.1 billion in 2010, and the current expenditure per person/day is R$306.68, compared to R$143.84 in 2010 .
Of the total number of foreign tourists entering Brazil by Fortaleza in 2018, the French were ahead. The following is a list with the representativeness of each country:
MATCHER – Travel Business Opportunities
When: May 28-29, 2019, from 9 am to 6 pm
Where: Centro de Eventos do Ceará, Fortaleza
Attendants: More than 400, from 25 countries, including Brazil
Buyers: 75, from 24 countries, including Germany, Argentina, Spain, United States, France, Italy, Paraguay, Peru, Poland, Portugal, United Kingdom, United Arab Emirates, Ukraine, and Uruguay
Suppliers: 100 companies and 17 Brazilian destinations
Sponsors: Gol, Air France and KLM, Fortaleza and State of Ceará
Partners: Beach Park, Nettour and Tes Cenografia
Supporters: Brazilian Luxury Travel Association (BLTA), Unedestinos, Brazilian Association of Resorts (ABR), Tap Air Portugal, Copa Airlines, and Azul